Named
- You appear in the shortlist when a buyer asks about your category.
- Across every engine, not just the one that already likes you.
- Measured by counting, not by feel.
Your next customer didn't Google you. They asked ChatGPT.
AccessAegis makes sure the answer includes you.
Search used to be ten blue links. Now it is one answer.
People ask ChatGPT, Perplexity, Gemini and Google's AI Overviews the same questions they used to type into a search box. They get one written answer with a handful of names in it. Most of them never click further.
1B+weekly ChatGPT users, OpenAI's own count
8%of visits click a result when an AI summary is shown, against 15% without one
Sources: OpenAI, "A milestone in expanding access to AI", 31 August 2026; Pew Research Center, 22 July 2025, United States, 900 tracked panellists, March 2025.
YouWhich payroll software is best for a 50-person company?
Answer
For a 50-person team, the usual shortlist is Gusto, QuickBooks, OnPay and Rippling.
A shortlist. Five names, maybe six.
Ask ChatGPT or Google AI Mode which payroll software to buy and you get a shortlist of a few names. If you are not in it, you are not considered. The buyer never learns you exist.
Asked across
- ChatGPT
- Google AI Mode
You askedWhich payroll software is best for a 50-person company?
Shortlist- 20 Gusto
- 15 QuickBooks
- 14 OnPay
- 14 Rippling
- 11 ADP
Your company
Three things change when the engines can read you.
Cited
- Your pages become the sources the engine reads to write its answer.
- Pricing, comparison and how-to pages written the way engines quote them.
- Marked up so each engine can parse them.
Trusted
- The trust questions get answered in your favour.
- Is it legit, is it worth it, X versus Y.
- Those answers come from what is published about you. We fix what is published.
How we work
- 01
Audit
We run the real questions your buyers ask through ChatGPT, Perplexity, Gemini and AI Overviews. We log who gets named, in what order, and which pages each engine read to decide.
- 02
Fix
We open the site to every engine's crawler. We mark up what is already published with the schema each engine reads, and add an llms.txt. Then we hand your team a page-by-page brief for what is missing. Your writers write; we check it.
- 03
Publish
On your site, in your voice, checked by you before anything goes live.
- 04
Monitor
We re-run the questions every week. Once a month you get one report, in plain numbers: named or not, per engine, against the competitors that beat you.
We ran it across ten US categories.
199 AI answers, 10 US categories, 2 engines, every answer read by hand.
199AI answers
10US categories measured
10categories where every answer named a brand
6categories where the top two brands are named in every answer
The US study · 10 categories · 2026Every category already has an owner. ChatGPT and Google AI Mode mostly agree on who.Read the US study
The India study · Payroll and HRMS · 2026Two companies own the answers. Five page-one brands were never named.Read the case study
Two studies. Three short guides.
What we have measured, how the engines decide, and how to check your own brand before you talk to anyone.
- AI Visibility in the US: 2026 Brand StudyIn September 2026 we ran ten buyer questions in each of 10 US categories, through ChatGPT and Google AI Mode, from a Washington DC exit.
- AI Visibility in India: 2026 Brand StudyIn August 2026 we ran fifteen buyer questions for each of 20 Indian brands, through ChatGPT and Perplexity.
- What is AEO? Answer Engine OptimisationAnswer engine optimisation, or AEO, is the work of getting your brand named in the answers AI assistants write.
- How AI Assistants Choose Brands to RecommendAI assistants pick brands by counting.
- How to Check if ChatGPT Recommends Your BrandWrite ten questions a buyer would ask about your category without naming any brand.
What does AccessAegis do?
In every category, two or three brands own the AI answers. AccessAegis is an AEO agency that moves brands into that group. We find out how each assistant decides. Which pages it reads. Which claims it quotes. Which reviews it trusts. Then we fix what is published about you so it matches. We count the answers before and after, and send you the numbers.
What is AEO?
Answer engine optimisation: getting a brand named and cited in the written answers AI assistants give buyers. SEO gets a page ranked in a list. AEO gets a company into the one answer the buyer reads.
How do I know if AI assistants recommend my brand?
Ask them ten questions a buyer in your category asks, without your brand name in the question. Then count the answers that name you. We run ten of them live on the intro call.
Fifteen minutes. We'll show you what the engines say about you today.
No deck. We run a few of your buyers' questions live and walk you through what comes back.
Or write to [email protected]